Job Title: Salesforce Architect – Data Cloud & Marketing Cloud

Hiring Locations: Bangalore, Pune, Trivandrum, Kochi, Hyderabad, Chennai

Experience Range:

Total IT Experience: 8+ years

Salesforce Marketing Cloud Experience: Minimum 5 years (hands-on)

Salesforce Data Cloud (CDP) Experience: Minimum 2 years

Leadership Experience: Experience in leading cross-functional teams and mentoring junior architects

Must Have Skills: Platform Expertise

Strong hands-on experience with Salesforce Data Cloud (formerly CDP):

Data unification, identity resolution, calculated insights, segmentation, data streams, harmonization rules

Deep hands-on expertise in Salesforce Marketing Cloud:

Journey Builder, Email Studio, Mobile Studio, Automation Studio, Contact Builder

Development using AMPscript, SSJS, SQL, HTML/CSS, JavaScript

Integration experience using REST/SOAP APIs

Data model design and audience segmentation for large-scale, multi-channel campaigns

Design of real-time and batch-based data ingestion and activation flows

Proven ability to translate complex business requirements into scalable Salesforce architecture

Strong experience integrating Salesforce Marketing Cloud with Sales Cloud, Service Cloud, and third-party platforms

Experience in delivering projects in Agile environments, including sprint planning and estimation

Experience with ETL tools like MuleSoft, Informatica, or Talend

Ability to create architecture diagrams, reusable frameworks, and technical documentation

Awareness of data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards

Good to Have Skills:

Experience with:

Marketing Cloud Personalization (Interaction Studio)

Datorama, Pardot, Social Studio

AWS / GCP for data storage or event processing

Familiarity with:

Salesforce Administrator and Platform Developer I capabilities

Salesforce Marketing Cloud Personalization

Experience developing POCs and custom demos for client presentations

Experience working with enterprise architecture frameworks

Exposure to data governance, security models, and compliance audits

Certifications: Required:

Salesforce Marketing Cloud Consultant

Salesforce Marketing Cloud Developer

Salesforce Data Cloud Consultant

Nice to Have:

Salesforce Administrator (ADM201)

Platform Developer I

Marketing Cloud Personalization Specialist

Key Responsibilities:

Architect and implement unified customer data strategies using Data Cloud

Lead technical discussions and requirement-gathering with business and technical teams

Design scalable multi-channel SFMC solutions for campaign execution

Manage integrations with Salesforce core clouds and external systems

Mentor developers, review code/designs, and ensure delivery

Create documentation, standards, and best practices

Ensure governance, compliance, and high delivery quality across engagements