**Company description** _At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways._ _We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media._ _Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands._ _Digitas. Experience the power of connection._ **Our Commitment** Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. **Overview** **We’re hiring for an Associate Director!** In this role, you'll play a crucial part in driving client relationships and delivering data-led insights for a new client. You’ll be at the forefront of audience-first activation, leading the journey from insight to activation and measurement of audiences. This directly supports our mission to place audience-centric marketing at the core of everything we do to enhance media performance, improve customer engagement, and increase revenue. If this interests you, please keep reading below for more information. **Responsibilities** + Develop and execute comprehensive audience strategies, including segmentation, targeting, and personalisation. + Monitor campaign performance metrics and optimise strategies using data-driven insights. + Partner with other Publicis agencies to integrate enriched data into audience workflows for high-quality insights and activation. + Drive forward audience strategy using capabilities such as Data Clean Rooms, CDPs, and DMPs. + Lead audience enrichment by identifying data gaps and implementing solutions. + Collaborate with analytics, marketing, and product teams to align strategies with business goals. + Support post-campaign analysis and QBRs, focusing on impact and insights. + Proactively identify and lead analysis on key topics to generate new actionable insight. + Contribute to test and learn activities, providing strategic recommendations. **Qualifications** + Must be media fluent with a strong understanding of audience strategy and 1st party data activation. + Expertise in Data Clean Rooms, CDP, GA4, and Adobe Analytics is essential. + Ability to drive holistic strategies across creative and media. + Proficiency in audience and market insights (GWI & TGI) is required; experience with Epsilon is a bonus. + Experience in audience strategy across all marketing channels, both paid and owned. + Excellent communication skills with the ability to build trusting relationships and lead multiple projects independently. + Familiarity with BI tools (Looker, PowerBI) is a bonus. **Additional information** **Digitas** has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer; • **WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. • **REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. • **HELP@HAND BENEFITS 24/7** helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. • F **AMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones:Maternity. Adoption, Surrogacy and Shared Parental Leave. • **HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday. • **AGENCY DISCOUNTS** , onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man” _Full details of our benefits will be shared when you join us!_ Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medicalcondition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). \#LI-SH1