**Description** At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. **American Express Travel & Lifestyle Services** American Express entered the travel agency business in 1915 and is today one of the world’s largest luxury travel and lifestyle networks. American Express Travel & Lifestyle Services (TLS) operates around the world with one goal in mind: provide a bespoke and seamless experience for our Card Members and hundreds of travel partners. As a critical component of premium card products’ value proposition, TLS offers a full range of services from trip planning and booking to enhancing the broader travel experience through proprietary programs. **The Team** The Global Partnerships and Marketing (GPM) team has a strategic focus within TLS by driving customer engagement, loyalty, and satisfaction by providing value to our card members by effective collaboration with our partners (Air, lodging and many more). We closely monitor leadership KPIs, performance of our partners and the usage of the benefits offered. **The Role** The Analyst – Customer Penetration & Growth Analytics will play a critical role in driving data-led decision-making across TLS marketing initiatives. The role focuses on delivering actionable insights, evaluating campaign performance, supporting end-to-end execution of marketing programs and key strategic initiatives. The ideal candidate will combine sharp analytical skills with strong business acumen to influence campaign strategy, customer engagement, and channel effectiveness. **How will you make an impact in this role?** + Translate marketing goals into analytical frameworks that help evaluate campaign performance, customer response, and ROI across multiple channels. + Drive high-impact strategic marketing initiatives by partnering on customer segmentation, targeting, and personalization strategies to improve engagement and conversion. + Lead campaign deployment and measurement efforts by designing robust test frameworks, identifying success metrics, and conducting post-campaign analyses to distill what worked and why. + Bring curiosity and initiative to uncover new opportunities in campaign optimization, channel effectiveness, and customer lifecycle engagement. + Communicate insights effectively through clear storytelling and data visualizations that influence decisions across senior stakeholders. + Manage complex projects independently and work closely with stakeholders on alignment with minimal supervision. + Self-starter with ability to execute with minimal direction and strong attention to detail. **Minimum Qualifications** + Post-Graduation/Graduation from a top tier college (MBA Preferred) + 1-3 years of experience in Data analytics + Self-starter, ability to drive insights from data, provide action steps and drive results in a fast-paced environment + Ability to work effectively in a team environment + Strong communication and interpersonal skills + Creative thinker with ability to learn quickly and navigate through unstructured problems + Ability to Integrate with Cross-Functional Business Partners Worldwide + Good Programming skills are a plus + Knowledge of SQL, Python and Visual BI (Tableau/PowerBI) is a plus + Knowledge of MS Office – PowerPoint, Excel **Qualifications** We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Data Mgmt and Analytics **Primary Location:** India-Haryana-Gurugram **Schedule** Full-time **Req ID:** 25013857