Develop short-term, medium-term, and long-term demand forecasts at SKU/channel/region level using statistical models and market intelligence. Review historical sales trends, seasonality patterns, promotional plans, and new product launches to build robust forecasts. Consolidate the SKU level forecasts from sales functions/sales head/Channel heads in Planning tool for short term plan(3months) & long-term plan (12 months) Marry the plan with the AOP, historical sales & enrich with marketing inputs. Partner with Sales, Marketing, and Category teams to incorporate trade insights, marketing campaigns, and distribution changes into the forecast. Participate in S&OP (Sales & Operations Planning) meetings, providing data-driven inputs to align supply and demand. Coordinate with Supply Planning to ensure production plans meet forecasted demand Support automation and digitization initiatives in demand planning Monitor forecast accuracy (WMAPE, Bias) and identify gaps; implement corrective actions to improve accuracy. Analyse deviations between forecast and actual sales to understand causes and improve future forecasts. Track product availability, service levels, and inventory health (Days of Inventory, Slow Moving & Obsolete stock). Managing FG Inventory openings in line with inventory targets & in line with safety covers defines each SKU as a class. Monthly closing & projected inventory dashboard. Imported Inventory dashboard – monthly 3 months rolling forecast accuracy – monthly Highlight potential risks of shortages or overstock situations and recommend mitigation plans