SAP Partner Alliances Manager

Location: London, UK
Reports To: VP Alliances & Marketing, Enterprise Platforms
Department: Enterprise Platforms, Europe

Job Summary:

The SAP Partner Alliances Manager is responsible for managing and expanding the company’s strategic relationship with SAP and its ecosystem partners to drive revenue, increase market presence, and develop joint go-to-market (GTM) initiatives. This role requires deep knowledge of SAP’s partner ecosystem, strong business acumen, and a proven ability to execute partnership strategies. The ideal candidate will work closely with SAP’s teams, internal stakeholders, and customers to maximize the value of the partnership.

Key Responsibilities & Role Tasks1. Strategic Partner Relationship ManagementEstablish and maintain strong relationships with key SAP stakeholders, including partner account managers, sales teams, and product groups.Develop and execute a partner engagement strategy, ensuring alignment with SAP’s goals and the company’s business objectives.Act as the primary point of contact for SAP partnership-related activities, escalations, and strategic discussions.Stay updated on SAP’s evolving business models, partner programs, and technology roadmap to position the company’s solutions effectively.Identify and nurture new partnership opportunities within SAP’s global and regional ecosystems.2. Sales & Revenue Growth Through SAP PartnershipsAlign with SAP’s sales teams to identify and pursue joint sales opportunities, co-sell engagements, and deal acceleration strategies.Work with internal sales teams to educate them on SAP alliance benefits, SAP partnership resources, and co-sell programs.Manage the pipeline of SAP-driven opportunities, tracking performance metrics such as lead generation, partner-influenced revenue, and co-sell success rates.Drive the execution of sales plays, industry solutions, and account-based strategies leveraging SAP’s ecosystem.Support SAP sales teams by providing case studies, customer success stories, and competitive differentiation insights.3. Go-To-Market (GTM) & Marketing ExecutionCollaborate with SAP’s marketing and partner teams to develop joint GTM plans, marketing campaigns, and demand generation activities.Organize and participate in SAP-sponsored events, trade shows, and executive roundtables.Secure MDF (Marketing Development Funds) from SAP and ensure effective utilization for marketing initiatives.Create co-branded marketing assets, such as solution briefs, whitepapers, presentations, and customer success stories.Align SAP product messaging with the company’s value proposition to ensure consistency in external communications.4. Partner Program & Compliance ManagementEnsure the company meets all SAP Partner Program requirements (certifications, solution validations, revenue thresholds, etc.).Keep internal teams informed about SAP’s evolving partner tiers, program benefits, and new requirements.Track partnership ROI (Return on Investment), ensuring continued alignment with business goals.Maintain accurate records of SAP partnership agreements, certifications, and benefits utilization.5. Internal Stakeholder Collaboration & EnablementConduct regular enablement sessions for internal sales, marketing, and technical teams on SAP’s ecosystem, co-selling processes, and solution positioning.Develop and share competitive intelligence reports on SAP and industry trends to help teams tailor their strategies.Work closely with product teams to ensure solution compatibility and technical alignment with SAP technologies.Coordinate with customer success teams to drive adoption and expansion within SAP-related accounts.6. Partner Performance Monitoring & ReportingDefine KPIs (Key Performance Indicators) to measure SAP partnership success, including:Revenue and pipeline influenced by SAP partnershipsNumber of SAP co-sell opportunities and joint winsEngagement levels with SAP teams (meetings, marketing activities, etc.)Marketing ROI from SAP-led initiativesGenerate reports on SAP-related deal progress, marketing performance, and partnership effectiveness for leadership teams.Provide regular updates to executive teams on SAP partnership growth strategies and areas for improvement.Qualifications & ExperienceRequired:Bachelor’s degree in Business, Marketing, IT, or a related field. (MBA preferred)Extensive experience in partner management, alliances, or business development within the SAP ecosystem.Proven experience in managing SAP partnerships, co-sell initiatives, and GTM strategies.Strong knowledge of SAP’s partner programs, partner benefits, and sales processes.Excellent relationship-building and negotiation skills.Ability to drive collaboration between sales, marketing, and technical teams to execute joint initiatives.Strong project management skills, with the ability to manage multiple initiatives simultaneously.Proficiency in CRM and partner management tools (Salesforce, SAP PartnerEdge, etc.).Preferred:Experience working in cloud, ERP, or enterprise software solutions related to SAP.Familiarity with SAP technology stack (SAP S/4HANA, SAP BTP, SAP SuccessFactors, etc.).Knowledge of SAP’s market trends, industry verticals, and competitive positioning.Background in channel sales, alliances, or ecosystem strategy development.Why Join Us?Opportunity to work with a global leader in SAP-based solutions and technology alliances.Dynamic, fast-paced environment with career growth opportunities in a high-impact role.Competitive salary, commission structure, and benefits.Ability to influence the company’s strategic direction within the SAP ecosystem.