Key Responsibilities
1. Content Creation Using Generative AI Tools:
MidJourney and RunwayML:
Generate high-quality and engaging images and videos/animations tailored for diverse marketing use cases (both online and offline) by ensuring HELLA’s brand consistency and legal guidelines.
Finalisation of the generated image and video content using image editing software such as Photoshop in order to be able to use the content directly for the specified purpose.
Thoroughly entering and labelling the AI generated content in the DAM system FORmedia.

HeyGen and ElevenLabs:
Play a vital role in the video localization process by:
Collaborating with native speakers from international sales companies for script quality checks.
Finalizing corrected scripts and generating high-quality voiceovers.
Syncing voiceovers with videos and delivering finalized internationalized content to stakeholders.
Ensuring HELLA’s brand consistency and legal guidelines as well as uploading and labeling the content thoroughly in DAM system FORmedia.

2. Ongoing Online Statistics and Reporting:
Monitor the performance of online/social media content and campaigns.
Prepare regular reports with actionable insights to optimize future content strategies.

3. Managing Sound Library:
Create audio files based on multiple pre-defined single sound assets from the HELLA owned Sound Library in alignment with HELLA auditive CI guidelines.