Advertising Campaign Manager
Kforce
Kforce has a client that is seeking a Gaming Advertising Campaign Manager in Redmond, WA.
Duties Include:
* Lead Digital Marketing campaigns for In-Product for game subscription across all endpoints; In addition, you will recommend new campaign ideas, define audience strategy and ongoing testing plans
* Drive ongoing testing, measurement, and campaign optimization across campaigns in partnership with Senior Marketing Content Marketing Lead, Analytics and Data Science teams
* Continue to iterate new creative ideas to continue to push acquisition and engagement with core audiences across In-Product surfaces
* Develop a consistent playbook for communicating campaign and creative executions with stakeholders across Digital Marketing and with 1st/3rd party partner teams
* Contribute to the development of the Digital Marketing GTM plans including sharing creative executions and reporting on campaign performance
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