Atlanta, GA, USA
4 days ago
Advertising Analyst II

Company

Cox Automotive - USA

Job Family Group

Marketing

Job Profile

Advertising Analyst II

Management Level

Individual Contributor

Flexible Work Option

Hybrid - Ability to work remotely part of the week

Travel %

Yes, 5% of the time

Work Shift

Day

Compensation

Compensation includes a base salary of $59,600.00 - $89,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.

Job Description

The Advertising Analyst II is a key contributor to the continued success of the company and our clients. This role executes ad serving operational aspects of online advertising for Cox Automotive Media related properties, including, but not limited to, creative retrieval, trafficking, mock creation, testing, troubleshooting, and prioritizing daily workflow to ensure that advertising revenue is maximized via on time and quality delivery. This role will be a major contributor in strategic continuous improvement efforts for the Operations team with the overall goal of driving increased revenue.  

The ideal candidate will possess outstanding time management skills, meticulous attention to detail, skilled troubleshooting skills, and the ability to work individually and collaboratively to drive business forward. In addition, the ideal candidate will have a background in advertising operations and a solid understanding of digital advertising, concepts, terms, and industry standards.

This position will be remote to begin with and then transition to hybrid in the near future, requiring 1-2 days/wk in the office. Candidates must be located within a commutable distance of a Cox Automotive location.

Campaign Management: Work with Product, Sales, and other stakeholders to understand advertising objectives and assist in identifying campaign scope, across businesses. Campaign Execution: Design and implement cross-channel marketing campaigns, providing recommendations on campaign content and media mix. Research and Analysis: Partner with internal teams to understand churn rates, industry media consumption, competitor activity, and potential campaign impact. Reporting: Support sales reporting systems with campaign tracking, analysis, and reporting. Continuous Improvement: Support continuous improvement efforts to ensure product, brand, and reputational management efforts are up-to-date and customer-focused. Operational Management: Manage day-to-day operational support, ensuring internal policies and procedures are upheld. Collaboration: Collaborate with sales and to roll out new advertising programs and drive innovative ways to improve internal customer experience on cross branded products. Product Implementation: Participate in the design and roll-out of new product implementation, building operational workflow and creating documentation to support business initiatives. Escalation Management: Serve as the main escalation contact for technical launch issues and tool ineffectiveness for all cross branded products. Queue Management: Manage a queue environment and provide prioritization for the team. Cross-Functional Collaboration: Partner cross-functionally with other teams to execute various tasks. Reporting and Process Improvement: Identify and implement new reporting/processes based on business needs. 

Required Experience & Specialized Knowledge and skills   

Analytical Thinking: Ability to apply effective analytical techniques and tools to analyze organizational issues and create alternative solutions. Business Acumen: Understanding of economic, financial, market, and industry trends to improve organizational results. Customer Focus: Actively gather information to understand customers' circumstances, problems, expectations, and needs. Customer Focus: Skilled at providing timely support to a fast-paced sales team with urgent deliverable needs. Data Gathering and Reporting: Utilize tools and techniques for gathering and reporting data, interpreting and explaining data in a clear, concise, and actionable manner. Project Administration & Management: Knowledge of organizational methods, practices, and tools for managing projects. Digital Marketing Expertise: Experience in paid media, media buying, SEM, Social, Display, Video advertising, and familiarity with platforms like Google AdWords, Bing, Facebook, and YouTube. 

 

Drug Testing

To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.

Benefits

The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.

About Us

Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.


 


 
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