Job Title

Admissions Counselor

Agency

Tarleton State University

Department

University Recruitment

Proposed Minimum Salary

Commensurate

Job Location

Fort Worth, Texas

Job Type

Staff

Job Description

The Admissions Counselor supports Tarleton State University’s undergraduate enrollment goals by engaging with prospective students and introducing them to the academic opportunities and student experience available across campus locations. This position plays an important role in expanding awareness and guiding students through the enrollment journey.

University Recruitment at Tarleton State University is a collaborative team committed to increasing enrollment through a unified approach to student outreach. While individual roles are primarily focused on either undergraduate or graduate recruitment, all staff are expected to maintain a broad understanding of both areas. All team members contribute to on-campus and virtual recruitment efforts across Tarleton State University locations, including Stephenville, Fort Worth, Waco, and Texas A&M-RELLIS.

This position is located on campus in Fort Worth and requires frequent travel to events and campus locations. General working hours are Monday through Friday, 8:00 AM to 5:00 PM, with regular evening and weekend hours required.

Job Duties and Responsibilities

Recruitment and Student Engagement | 60%

Serve as a first point of contact for prospective students, helping them learn about Tarleton State and navigate the early stages of the enrollment process

Represent the university at college fairs, school visits, transfer events, and community-based outreach in assigned regions

Deliver informative and engaging presentations for small and large groups in both in-person and virtual settings

Develop relationships with counselors, advisors, and community partners to support outreach and provide helpful guidance throughout the enrollment journey

Share accurate information about academic programs, admissions requirements, financial aid, TSI, scholarships, housing, advising, and orientation

Participate in recruitment events with professionalism, preparation, and attention to event expectations and guidelines

Manage travel logistics and event materials, ensuring readiness for setup, follow-up, and communication with prospective students

Administrative and Communication Support | 30%

Communicate with prospective students across multiple channels, including text, call, email, and direct mail

Maintain accurate records of outreach, travel, and recruitment activity using the CRM system and other engagement platforms

Review and update student records to ensure data accuracy, identify errors, and support the integrity of the university’s prospective student database

Prepare and submit event summaries, travel documentation, and other required reports

Coordinate travel arrangements, including vehicle rentals, lodging, and meals, in accordance with university policies

Complete post-travel expense reports and ensure timely submission for reimbursement

Additional Responsibilities | 10%

Support campus visits for prospective students, families, school personnel, alumni, and other guests, as needed

Assist with on-campus events such as preview days, open houses, and orientation programs

Contribute to the planning and delivery of virtual events and information sessions

Collaborate on the development of student resources, presentations, and other content

Stay informed on institutional updates and trends in higher education that impact student enrollment

Contribute to process improvements and support special projects as assigned

Required Education and Experience

· Bachelor’s degree in applicable field or equivalent combination of education and experience

· Three (3) years of experience in higher education, sales, marketing, event planning, or a related field

Required Knowledge, Skills, and Abilities

Communication: Strong written and verbal communication skills with the ability to engage a wide range of audiences professionally

Organizational Skills: Balance multiple responsibilities, adapt to shifting priorities, and maintain consistency in a fast-paced environment

Detail Orientation: High attention to detail and a commitment to excellent student service

Presentation Skills: Comfortable with public speaking and delivering presentations in person and online

CRM and Data Systems: Ability to use platforms such as Salesforce and Capture Higher Ed to manage prospective student engagement and support data accuracy across recruitment processes

Technology Proficiency: Comfortable using office productivity tools and travel-related software to complete daily tasks and submit reports

Travel Expectations: Ability to travel to a variety of work locations, including frequent overnight travel

Physical Requirements: Ability to lift up to 50 pounds and stand for extended periods of time during recruitment events

Schedule Flexibility: Willingness to travel frequently and work flexible hours, including evenings and weekends, as required by recruitment events and operational needs

Preferred Knowledge and Experience

· Bilingual in English and Spanish

Salary

Commensurate with experience

Salary Range

The target base annual salary range is $44,000 to $55,550.50 and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

Family Education Benefit (Tuition Scholarship) – scholarship opportunities for Tarleton employees, their spouses, or their dependents available after 6 months of continued full-time employment. Click the link to learn more about this incredible Texan benefit!

Masters Educational Assistance – is designed to invest in and assist employees further their knowledge, skills, and job effectiveness through 100% of eligible tuition and fees being paid on enrollment. Click link for additional guidelines and details!

Employee Health, Wellness, and Financial Planning

Fully covered employee health insurance

Reimbursement of Insurance Premium Deductions! The State of Texas contributes to eligible employees’ insurance coverages as of the 1st day of the month following 60 days of employment in an eligible position. For those who elect coverage PRIOR to the first of the month after 60 days of employment, Tarleton State University will reimburse employees the State contribution towards health coverage during those first 60 days.

Dental insurance

Vision insurance

Retirement and Insurance programs

Paid Leave

Tarleton employees enjoy one of the greatest PTO packages in the area!

Paid sick leave

Holiday pay

Vacation

Longevity pay

Paid Birthday Leave – Tarleton State University awards all leave-eligible employees paid time off for their birthday!

Other

Complimentary tickets to all Athletic and Performing Fine Arts events!

Tarleton Employees enjoy two complimentary general admission tickets for athletics and performing fine arts events on campus! Join Texan Nation on the bleachers or in the auditorium.

Employee Wellness Release Time

Staff Gym Membership Discount with Campus Recreation

and other Tarleton Discounts

Qualified candidates are encouraged to submit a completed application for consideration. Initial review of applications will begin immediately and continue until position is filled.

Application Procedure:

During the application process applicants have one opportunity to enter the requested information, upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.

Employment applications must include:

Completed online application

Cover Letter / Letter of Interest addressing qualifications

Curriculum Vitae or Resume

At least 3 current professional references and their full contact information

Applications received by Tarleton State University must have all job application data entered.  Failure to provide all job application data could result in an invalid submission and a rejected application.  “See resume” is not an acceptable entry in the job application.  Incomplete applications will not be considered

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.