Ad Ops Specialist
Publicis Groupe
**Overview**
As an Ad Ops Specialist, you will efficiently manage digital campaign trafficking, monitoringdelivery to see that tags are recoding data, and schedule automated reports. This includes collaboration with publishers, creative agencies, internal agencies & Paid Media Team. You will need to create CM360 floodlights tags where required and apply brand safety and viewability where applicable.
**Responsibilities**
• Technical coordination of trafficking digital campaigns as well as monitoring and schedule automatedcampaign reports.
• Provide a customer centric services through managing the processes of developing and maintaining campaign tracking framework and material trafficking/setup.
• Trafficking management of third party through the Agencies.
• Monitoring ongoing campaigns, anomaly detection, and analysis of a range of performance indicators.
• Campaign reporting where required.
• Setting up campaign post-site tracking.
• Monitoring and managing ad serving costs where required.
• Being able to create floodlight tags.
• Manage brand safety and viewability process.
• Follow Taxonomy/Naming conventions as best practise.
• Follow Publicis workflow tool process.
• Troubleshooting any campaign management, trafficking, and reporting related issues.
• Be able to follow Global best practices for Global clients working with TAAG Hubs
**Qualifications**
• Knowledge and experience of digital ad servers (trafficking and reporting), such as Sizmek, DoubleClick Campaign Manager, Adform, etc.
• Knowledge and experience of brand safety and viewability tools such as DoubleVerify, IAS, Moat, etc.
• Ability to prioritize, multi-task, and work under pressure to meet deadlines.
• Knowledge of GTM
• Ability to create tracking codes for UTM/Adobe/Cardinal
• Ability to analyse data and provide insightful recommendations from a Trafficking platform perspective.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Detail-oriented with exceptional critical thinking and problem-solving abilities.
• Be collaborative, share knowledge and being willing to learn other specialisms to become Hybrid as that creates fluidity, flexibility & agility.
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