Johannesburg, ZAF
15 days ago
Ad Ops Specialist
**Overview** As an Ad Ops Specialist, you will efficiently manage digital campaign trafficking, monitoringdelivery to see that tags are recoding data, and schedule automated reports. This includes collaboration with publishers, creative agencies, internal agencies & Paid Media Team. You will need to create CM360 floodlights tags where required and apply brand safety and viewability where applicable. **Responsibilities** • Technical coordination of trafficking digital campaigns as well as monitoring and schedule automatedcampaign reports. • Provide a customer centric services through managing the processes of developing and maintaining campaign tracking framework and material trafficking/setup. • Trafficking management of third party through the Agencies. • Monitoring ongoing campaigns, anomaly detection, and analysis of a range of performance indicators. • Campaign reporting where required. • Setting up campaign post-site tracking. • Monitoring and managing ad serving costs where required. • Being able to create floodlight tags. • Manage brand safety and viewability process. • Follow Taxonomy/Naming conventions as best practise. • Follow Publicis workflow tool process. • Troubleshooting any campaign management, trafficking, and reporting related issues. • Be able to follow Global best practices for Global clients working with TAAG Hubs **Qualifications** • Knowledge and experience of digital ad servers (trafficking and reporting), such as Sizmek, DoubleClick Campaign Manager, Adform, etc. • Knowledge and experience of brand safety and viewability tools such as DoubleVerify, IAS, Moat, etc. • Ability to prioritize, multi-task, and work under pressure to meet deadlines. • Knowledge of GTM • Ability to create tracking codes for UTM/Adobe/Cardinal • Ability to analyse data and provide insightful recommendations from a Trafficking platform perspective. • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). • Detail-oriented with exceptional critical thinking and problem-solving abilities. • Be collaborative, share knowledge and being willing to learn other specialisms to become Hybrid as that creates fluidity, flexibility & agility.
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