Singapore, New York, Singapore
12 days ago
Ad Operations Manager (Technology and Activation)
Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. Overview We are looking for a self-motivated individual who understands all aspects of the digital advertising business. You will be responsible for managing key internal and external process on ad server implementation, and site tagging strategy and data governance in order to drive campaign efficiency and leading technical expertise. As a digital expert you will be confident with internal and external client management and clear in delivering our TAAG (Technology and Activation Group) point of view and recommendations. Key Responsibilities: This role will help execute the start-to-end digital campaign management process, including: Help provide insights & consultation to digital media teams to assist in identifying technology opportunities and vendors Oversight of campaign implementation to ensure that all partners adhere to naming convention rules necessary to facilitate timely & accurate digital data and reporting Involvement in all campaign related status calls and meetings Collaborate with any external creative agency partners to explain creative specifications as needed Provide consistent and accurate campaign trafficking and updating based on creative direction Provide external partners with appropriate campaign tags for trafficking Troubleshoot any technical issues related to creative, ad serving, tagging, etc. Client brand safety enforcement and data governance support Assist Media Teams and Analysts with monitoring via various reporting deliverables where requested. Qualifications 3+ years ad/ tech operations experience Vast experience and knowledge of digital ad operations and associated technology and partners Must have general knowledge of digital advertising space and must have a good command of MS Excel, PowerPoint and Word The preferred candidate will have digital experience with running online campaigns, code including HTML & JavaScript, site tag management systems, etc. Technology experience is preferred in standard ad servers i.e. Google Campaign Manager 360, Flashtalking, etc.
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