Madrid, New York, Spain
5 days ago
Account Planner (travel, entertainment)
Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading! Zenith is a leading global media agency and is one of the agency brands within Publicis Groupe. We are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. Are you looking to join an agency that blends data and technology to solve complex challenges for our clients? Do you want to understand how behavioral insights can be drawn from data, and how this can impact a programmatic strategy? If you're passionate about the marriage of data and digital, and the prospect of building a career in that space, then we want to hear from you! You’ll learn from the best and you’ll teach the best. If this sounds like you and you’ve got something to bring, come and join us! Overview You will be part of the exclusive client services team for one of the most important renowned entertainment and magical brands worldwide. Reporting to the Account Manager, you will have the primary day-to-day responsibility and is expected to be unquestionably familiar with all account details related to media strategy and results. Responsibilities Develop and execute various planning scenarios based on media objectives and strategies. Extract learnings and provide recommendations based on media results (according to the different KPIs of the campaign). Work with other members of the media team in daily media responsibilities. Manage the scheduling, posting, and tracking of advertising and compile weekly performance reports, as necessary. Utilize appropriate planning tools to achieve optimum performance for media campaigns; maintain knowledge of new and emerging technologies to continually enhance campaign execution. Maintain and grow relationships with media advertising representatives. Manage media budgets for assigned clients. Maintain high level of work quality. Qualifications +3 years’ experience in online and traditional offline media planning experience in an agency setting. Despite the fact that you will be managing 360 media campaigns, specific offline media knowledge will be definitely a plus as the brand has a strong presence in these channels. Bachelor’s Degree in advertising, marketing or related program Advanced level of English (minimum B2) will be valued in the interview by Talent Team Excellent presentation, negotiation, verbal and written communication, and interpersonal skills. A complete knowledge of interactive & offline marketing concepts and practices. Required software proficiencies: InfoSys, InstarAnalytics, comScore, DoubleClick Campaign Manager, Facebook Ads Manager… Strong mathematic and analytical skills. Additional information Why join us?
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