**Company description** With a history that dates back over 80 years, **Starcom** is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, **Media Week's Agency of the Year 2023!** **Overview** Primark launched in Dublin 56 years ago as Penney’s, coming to the UK in 1973 where it was renamed Primark. Since then, Primark has grown and grown, by tapping into the simple proposition of amazing fashion at amazing prices. Today it has over 400 stores in 15 countries with international and US expansion continuing at pace. We began our partnership with Primark in 2021, supporting the retailer's digital transformation journey and first ever advertising campaign. Since then, our relationship has gone from strength to strength – our bespoke measurement model has proven media can drive incremental instore sales from digital channels, we’ve supported the launch of Click and Collect in the UK and new websites across 15 markets, and advertising has gone from 1 market to 10 including One Publicis Primark teams in the US and Germany. We’ve also won multiple Media Week, SEO and Performance marketing awards for our work. The Planning Account Manager will be an integral part of the team, being the go-to-person to clients and departments and we continue to work with Primark on their digital transformation journey to maximize the online high-street opportunity through data and innovative media solutions – the goal being to drive more footfall and instore incremental sales through digital. **Responsibilities** + Support AD and BD in major/annual campaign planning, e.g. owning sections of document with complete slides with clear take-outs + Leading on RTB's (lead on deck structure, briefing support, client delivery) + Oversee work from junior team members, ensuring tasks are delivered timeously and to the highest standard. + Lead activation briefing (explain strategy, roles for channels, plan expectations and budget) + Interrogate plans internally - think like a client and ensure activation teams understand client business challenges + Instil team culture of excellence, and ensure all work delivered by themselves or junior team is fully accurate + Proactively identify opportunities to enhance marketing processes and challenge clients to explore innovative strategies that drive overall marketing success **Qualifications** + Strong understanding of media channels and their applicable role in a media plan. + Understands the value of cross-functional teams—such as Analytics and Data Science—in providing insights that inform rationale and enhance media recommendations + Must be numerate, familiar with MMM/Econometrics and performance planning techniques + Understands the mechanics and roles of different social platforms **Additional information** **Starcom** has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer; + **WORK YOUR WORLD** opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year. + **REFLECTION DAYS** - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care. + **HELP@HAND BENEFITS** 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching. + **FAMILY FRIENDLY POLICIES** We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave. + **FLEXIBLE WORKING, BANK HOLIDAY SWAP** & **BIRTHDAY DAY OFF** You are entitled to an additional day off for your birthday, from your first day of employment. + **GREAT LOCAL DISCOUNTS** This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre. _Full details of our benefits will be shared when you join us!_ Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups). \#LI-JD2