This job description is for a Sales Account Executive position at WSPA/WYCW, the Nexstar-owned stations in Greenville-Spartanburg. The role involves generating advertising revenue by building and maintaining relationships with clients, both established and new, and leveraging digital and television advertising solutions.

Key Responsibilities:

Sales & Revenue Generation: Build and grow revenue by contacting existing clients and pursuing new prospects.Advertising Strategies: Develop and implement strategies to exceed revenue goals, leveraging both traditional and digital advertising.Client Relationships: Establish strong, long-lasting relationships with the local business community.Sales Presentations & Negotiations: Conduct sales calls, prepare and deliver presentations, and explain the benefits of advertising solutions to clients.Ad Development & Placement: Collaborate with clients and station personnel to create effective advertising strategies, schedules, and content.

 

Requirements & Skills:

 

Education: A bachelor’s degree in marketing, Advertising, Mass Communications, or a related field, or equivalent experience.Experience: Prior experience in sales, preferably in advertising, is often beneficial.Technical Proficiency: Comfortable using computer software like Microsoft Word and Excel.Driver's License: A valid driver's license with an acceptable driving record.