GENERAL SUMMARY AND PURPOSE:
Responsible for building relationships with physicians and relevant office staff resulting in increased alignment and utilization of MercyOne Priority Service Lines (cardiac, musculoskeletal, oncology, general surgery, women’s and children’s, trauma/emergency as well as new hospital services). Increases surgical volumes and stakeholder loyalty by integrating outreach activities with new and existing assigned clinical and diagnostic programs. Provides leadership and coordination of activities as well as development of overall strategic growth plan and targeting methodology. Through ongoing field interactions, and under limited supervision, engages physicians and EMS to understand and address barriers and opportunities to growth. Develops collaborative relationships, provides education on service lines and technology and inspires loyalty to MercyOne.
SKILLS, KNOWLEDGE, EDUCATION AND EXPERIENCE:
Bachelor’s degree in Business Administration, Marketing, or relevant field with a strong background in healthcare administration required. Six years of experience may be considered in lieu of degree.
Five years of experience in healthcare sales such as hospital-based marketing or physician relationship building, three of which include healthcare, pharmaceutical or physician-related sales.
Knowledge of the selling process, preferably the Consultative Sales model.
Demonstrate team concepts; possess analytical, presentation and interpersonal skills, problem-solving and decision-making abilities.
Excellent written and verbal communication skills.
Intermediate computer skills with an emphasis on Microsoft Word, Excel, Access, and PowerPoint (or graphics equivalent).
ESSENTIAL FUNCTIONS:
Knows, understands, incorporates, and demonstrates the Organization's Mission, Vision, and Values in behaviors, practices, and decisions.
Primarily responsible for increasing loyalty to MercyOne identified service lines and facilities through the development of strategic relationships with target physician groups in specified territories.
Effectively manages details of the sales process (prospecting, client engagement, presentation and follow-up calls).
Works closely with MercyOne business development, marketing or other departments to ensure consistency of messages and activities in the advancement of the medical center’s business objectives.
Works with Marketing and Clinical Education departments on effective events to build relationships and provide continuing education.
Develops and implements communication strategies that build rapport, trust, appreciation and a spirit of collaboration between physicians and hospital management and services. Communicates hospital initiatives to physicians and ensures key intelligence is reported back to senior leadership.
Provides information to the physician community on new hospital services, technology, programs, equipment or important changes within the medical center.
Takes initiative to facilitate change needed within the hospital resulting in better systems affecting physician satisfaction.
Organizes and facilitates meetings between and among hospital administration, employed physicians, other medical staff, and community physicians. Meets with key hospital contacts to evaluate progress of the physician relations program and to gain up-to-date knowledge of hospital services.
Assists with the planning of sales objectives based upon market assessment and identified physician needs.
Is competent with sales management software and effectively uses it to document, track and report problems identified by physicians to ensure positive resolution.
Develop and expand the emergent and critical care relationships with regional hospitals.
Serves as the point of contact for EMS agencies to help foster and manage health system relationship that includes addressing areas of concern and opportunities for improvement.
Coordinates ongoing physician outreach and education with outlying hospitals, EMS and pre-hospital providers throughout the region.
Works collaboratively with MercyOne Emergency Transportation on service line regional outreach efforts specific to the time sensitive and critical transports. Works collaboratively with the MercyOne Connect leadership to help address issues or areas of opportunity.
Follows HIPAA and applicable Stark regulations as set forth by hospital.
Our Commitment
Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.