The Marketing Manager will help develop and implement brand strategy, innovation, and marketing plans, and program activities aligned to the global vision to drive awareness, household penetration, and growth. Responsibilities include partnering with marketing leadership and team members to develop and execute brand strategy and marketing programs, portfolio management, and the coordination of sales, cross functional teams, and suppliers as directed.   

Reporting to the Marketing Director – RoW, the Marketing Manager for this high-growth business leads marketing efforts and partners with local teams to implement marketing strategies that drive growth. 

 

Key Job Responsibilities: 

Partner with the Marketing Director – RoW and local teams to define marketing, communication, and new product strategies for the assigned region, aligning with the global and local teams 

Design, plan, and execute effective marketing campaigns in line with the global-regional-local marketing strategy and measure campaign effectiveness and ROI. Manage agencies and campaigns for regional communication plans. Ensure consistent, relevant, and powerful execution of global brand messaging across the assigned region 

Assist in the development of consumer communication and media planning 

Help define new product launches, then partner with the commercialization and local teams to execute. Monitor performance in market  

Manage efforts of cross-functional teams to align marketing efforts with overall business activities  

Understand key consumer, market, and competitive performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights  

Assist with financial planning to develop plans and forecasts that drive growth and achieve profit objectives for the company  

Assist in planning and reporting to ROW marketing team to inform data-based decisions for brand growth globally 

Partner with global Revenue Growth Management (RGM) and local marketing teams to develop and execute optimal price/pack offerings 

Key Behavioral Competencies: 

Strong leadership and proactive, positive attitude to make an impact  

Strategic and analytical thinker with a drive towards execution and delivering results 

Demonstrated analytical skills with ability to generate business insights from diverse data sources  

Excellent communication skills and ability to collaborate with multiple teams  

Strong project management skills with the ability to multitask and meet tight deadlines in a fast-paced environment 

Experience driving business objectives, on time, within budget 

Strong understanding of business planning, marketing principles, analysis, promotions, budgeting, project management  

Familiarity with Sales, Manufacturing, R&D and Finance principles  

Computer skills and proficiency with MS Word, Excel, and PowerPoint. Ability to learn and be proficient at other analytical tools and data sources.  

Ability and willingness to travel up to 10% of the time.