General Information Req # WD00085895 Career area: Marketing Country/Region: China State: Beijing City: 北京（Beijing） Date: Tuesday, July 22, 2025 Working time: Full-time Additional Locations:  * China - Beijing - 北京（Beijing） Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

岗位职责：
1、    以商用业务（B2B/企业级客户）销售增长为核心目标，结合客户生命周期营销（从潜客触达到忠诚度培养）及线索转化需求，制定数据驱动的数字营销整体策略，提升品牌影响力和销售线索转化率
2、    主导商用场景下的内容营销，通过内容分层精准匹配客户决策旅程，协同内容团队产出符合商用场景的营销素材，提升内容获客效率；
3、    熟悉ABM营销、营销技术和工具、有较强的数据分析能力；监控各渠道投放效果，持续优化ROI，定期输出可行动的数据洞察报告，推动策略迭代
4、    根据公司战略规划，统筹执行商用项目的整合营销，包括SEO/SEM、社交媒体内容营销、EDM&程序化广告、行业展会/Webinar事件营销等渠道的整合运营。
5、    探索并落地前沿营销技术工具（如CDP、AI驱动的客户洞察等），提升营销效率；推动营销流程标准化和自动化，降低获客成本，缩短销售转化周期；
岗位要求：
1、    本科及以上学历，市场营销、广告学、商业管理等相关专业优先，5年以上专注于B2B/商用领域的数字营销经验，有成功的企业级客户营销案例。
2、    出色的文案策划能力，能独立输出针对企业客户的内容策略，熟悉B2B营销漏斗模型，具备从流量获取到销售转化的全流程经验。
3、    精通主流数字营销&数据分析工具（如AI工具，Power BI、营销自动化平台等）。具备较强的数据分析能力。
4、    逻辑清晰，结果导向，能承受高强度工作压力。优秀的跨部门沟通能力和项目管理经验。

Additional Locations:  * China - Beijing - 北京（Beijing） * China * China - Beijing * China - Beijing - 北京（Beijing）