销售经理将负责公司产品在区域市场的全面销售达成、费用管理和业务拓展等相关工作，确保销售结果目标及过程指标的达成并持续提升品牌影响力。该职位需要具备卓越的市场洞察力、业务拓展能力、团队管理经验，并能有效制定和执行销售计划；用零售管理的方法和视角赋能门店业务发展，通过与客户及跨部门团队的紧密合作，推动公司业务的持续增长。

The Regional Sales Manager is responsible for achieving sales goals, expense management, and business expansion within the regional market. This role demands excellent market insight, business development capabilities, team management skills, and effective sales planning and execution. Empower store development through retail management perspectives, closely collaborating with clients and cross-functional teams to drive business growth.

销售策略制定与执行: 基于总部统一策略分解制定并实施区域市场的销售策略和行动计划，包括月度、季度和年度销售目标的制定和达成，确保销售业绩符合公司预期。 将公司年度销售目标拆解为区域季度/月度计划，制定具体执行路径（如渠道策略、促销方案），实时监控销售数据并动态调整策略。

销售过程管理：区域内整镜业务的过程管理，包括但不仅限于：服务商&直营客户库存周转率、终端门店覆盖率、终端动销率及整镜销售数量&整镜升级率等

新客户开发与业绩达成：负责新客户的开发，完成各阶段的业绩指标，提升市场覆盖率和品牌影响力

客户门店销售计划制定：针对各类门店制定并执行销售计划，负责区域内全渠道销售项目的规划和统筹，确保销售目标达成

产品培训与推广：负责为客户和销售团队提供产品培训和推广指导，确保产品信息准确传达并提升销售能力

客户关系与合同谈判：建立并维持与关键客户的良好关系，负责客户合同的谈判和签订，推动联合市场活动和门店巡店指导

市场洞察与数据分析：收集、统计、分析销售数据，及时了解市场动态和消费者需求，为决策提供支持并提出优化销售策略的建议

活动及项目管理：规划并执行与销售相关的各类活动和项目，确保推广活动的协调一致并按计划执行跟进。
‌绩效分析与预测‌：定期复盘销售额、增长率、回款率等核心指标（如销售增长率=(本期额-上期额)/上期额），预测市场趋势并向总部汇报。

‌费用与风险控制‌：管理区域预算，监控销售费用率及应收账款，评估客户信用风险避免坏账

【经验】
•    8年以上快速消费品或眼视光学行业销售工作经验，3年以上销售管理经验（负责过零售管理的优先考虑）
•    能够有效制定各类销售指标与达成计划
•    丰富的数据收集、统计和分析能力，细致且熟练
•    出色的团队管理和沟通技巧，具备较强的领悟力和抗压能力

【技能】
•    优秀的沟通与人际交往能力，能够与客户和团队建立良好关系
•    强大的数据分析能力，能够迅速做出有效的销售决策
•    熟练使用Excel、PPT等办公软件，具备数据报告能力
•    灵活应对市场变化，适应出差需求，执行力强

【教育】
•    本科及以上学历，市场营销、工商管理或相关领域优先
•    英文基本听说能力

【其他要求】
•    对眼镜或快速消费品行业有深入了解者优先
•    具备高度的自我驱动力、抗压能力和团队协作意识

Sales Strategy Development & Execution:
Develop and implement regional sales strategies aligned with corporate goals. Break down annual sales objectives into actionable quarterly/monthly plans, adapting dynamically based on real-time sales data.

Sales Process Management:
Manage the overall sales process, including inventory turnover, store coverage rates, sell-through rates, and product upgrade ratios.

New Customer Acquisition:
Actively pursue new client development, meeting and exceeding sales performance indicators to increase market coverage and brand awareness.

Store-level Sales Planning:
Develop and execute tailored sales strategies for different store types, overseeing full-channel sales initiatives to ensure regional sales targets are consistently achieved.

Product Training & Promotion:
Provide comprehensive product training and promotional guidance for customers and sales teams, ensuring accurate information dissemination and effective selling practices.

Customer Relationship Management:
Build and maintain key client relationships, managing contract negotiations and facilitating joint marketing efforts and store guidance.

Market Insights & Data Analytics:
Collect and analyze sales data, monitor market trends, consumer needs, and competitor movements, providing strategic insights and recommendations to optimize sales strategies.

Activity and Project Management:
Plan and implement sales-related projects and events, ensuring coordinated execution and timely follow-up.

Performance Analysis & Forecasting:
Regularly evaluate core performance metrics such as sales growth rates, collection rates, and predict market trends for reporting to headquarters.

Budget & Risk Management:
Oversee regional budget management, monitor expense ratios, control accounts receivable, and assess customer credit risks to mitigate financial losses.

Bachelor’s degree or above, preferably in Marketing, Business Administration, or related fields.
8+ years in FMCG or optical industry sales, including at least 3 years in management positions.
Exceptional analytical and communication skills, proficient in Excel and PPT.
Strong adaptability, strategic mindset, and leadership qualities; willing to travel as needed.
English proficiency preferred.

Your ZEISS Recruiting Team