产品经理将负责制定并执行产品的整体规划与营销策略，深入分析消费者需求和行业趋势，全面管理从概念到市场发布的整镜产品生命周期，确保新品上市和市场推广的成功。该职位要求具备较强的行业洞察能力、数据分析能力以及全盘商品规划经验。

The Product Manager oversees the overall product roadmap and marketing strategy, analyzing consumer demands and market trends deeply. This role is responsible for end-to-end management of product lifecycle from concept through launch, ensuring successful market introductions and promotions.

[产品定位] 基于品牌定位梳理产品定位，确认新品上市的款式、包装、定价和产品定义，并制定新品上市的推广方案，包括销售话术、FAB分析、推广宣传和陈列方案，以及主推产品定义和爆款打造

[产品定义与规划‌]
将市场洞察转化为具体产品规格（参数、质量、包装等），参与产品开发决策，确保产品设计符合目标用户需求。‌
[市场策略设计‌]
制定定价策略、推广路径及全年营销目标，结合竞品分析和消费者行为研究，规划品牌长期增长方向。‌

[商品线规划] 负责研究行业竞品发展趋势，持续收集国内外新品动态，发现消费者、市场和技术前瞻信息，制定新品企划案及商品线规划，产品矩阵管理和单品生命周期运营管理。

[产品生命周期管理] 全面管理产品生命周期，从初步概念、开发、测试、原型制作到发布及上市后的表现分析。持续评估产品性能和客户反馈，进行改进和更新。公司产品信息系统管理

[新品上市及推广方案] 协同TradeMarketing制定新品上市及推广方案，负责整合月度产品营销资源，针对重点款式制定并执行营销方案，跟进推广落实。

[营销应用] 拟定产品上市营销应用落地，管理保障设计，以及产品视觉表现、道具呈现，统筹新品上市测试及用户反馈；

[用户洞察及消费者调研] 分析行业发展趋势，洞察消费者需求，提供产品中长期开发方向。

[价值主张提炼‌] 深入分析市场需求与客户痛点，提炼产品的核心利益点（如解决特定问题、提升效率等），形成差异化价值主张，指导产品定位。‌

【经验】
•    5年以上产品管理&市场或品牌经理经验，3年以上产品线管理经验
•    具备新消费品行业或头部服装行业同等职位的产品企划管理经验 
【技能】
•    熟悉产品定位、系列规划及产品开发全流程。
•    具备出色的行业洞察和数据分析能力。
•    有全盘商品规划经验者优先。
•    具备强大的沟通协调能力，能够与跨部门团队紧密合作
【教育】
产品管理、工业设计、商业或相关领域的学士学位。MBA优先考虑。
英语听说读写熟练，能够在工作中自如使用以及汇报工作
‌

[Product Positioning & Strategy]
Define product positioning aligned with brand guidelines; manage packaging, pricing, and promotional strategies including creating strong hero products.

[Product Definition & Planning]
Translate market insights into detailed product specifications, ensuring alignment with target customer needs throughout product development phases.

[Market Strategy Development]
Formulate pricing strategies, promotional plans, and annual marketing objectives, conducting competitive analyses and consumer behavior studies.

[Product Line Management]
Lead research on competitive products and global market trends to plan comprehensive product lines and lifecycle management.

[Lifecycle & Information System Management]
Manage the entire product lifecycle, from initial concept, development, prototyping, testing, and performance analysis post-launch.

[Support Trade Marketing]
Collaborate with Trade Marketing to ensure robust launch and promotional plans.

[Marketing Application & Visualization]
Oversee the visual presentation, POSM, testing of new products, and incorporate consumer feedback post-launch.

[Consumer Insight & Research]
Conduct consumer research, analyzing industry trends to guide medium and long-term product development strategies.

5+ years in product management, 3+ years product line management; experienced in consumer goods planning; MBA preferred. Strong adaptability, strategic mindset, data insights to decision, and leadership qualities; willing to travel as needed.
English proficiency preferred.

Your ZEISS Recruiting Team