At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
公益与品牌活动岗: 承接总部公益活动及品牌战略,实现公益和品牌活动在当地市场的落地开展,推动友邦践行社会责任,提升友邦品牌在各相关领域的评价,支持并促进获客及招募。岗位职责:
1.根据总部的战略并结合当地市场情况,制定当地品牌活动计划,协调各方资源,确保活动的顺利进行
2.追踪品牌活动效果并进行数据分析,为提升品牌活动参与度及影响力提供建设性意见
3.承接总部品牌公益活动策略,制定并实施公益项目计划,统筹管理品牌与公益活动资源,协调各部门及渠道,确保项目的顺利完成,提升友邦在行业、媒体及政府各界的评价
4.积极与当地媒体、社会组织与政府等各界建立良好关系,整合资源,展现友邦社会责任,支持公益活动的落地
5.定期评估公益活动的成效,形成报告,助力提升目标客群的品牌体验
岗位要求:
1.大学本科学历或以上,市场营销相关专业为佳;
2.8年以上相关工作经验,具有寿险从业经验者优先
3.抗压力强,能自我驱动,积极主动地推动工作开展
4.出色的项目管理能力及沟通能力,具有团队协作精神,执行力强
5.乐于接受新兴事物,并具备很强的学习能力
6.深厚的中英文表达能力和文字能力,熟悉办公应用软件,能熟练运用PowerPoint, Excel以及Word
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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