Москва Ленинградский пр., Россия; Russia
2 days ago
Старший бренд-менеджер Lipton, Москва Ленинградский пр.
Обязанности: • Marketing strategies for Core products and Innovations • New product development including pack design, formulation, and artwork approval • Brand Visual Identity development in cooperation with Design team • Develop and coordinate new brands/products launches • Contribute to development of energy strategic business plan • Constant consumer/marketing-related trend watching • Initiate and manage brand research projects • Monitoring and analysis of brand performance data (market data, consumer data, media information, ad hoc promotion performance) to evaluate achievement vs. targets and to propose corrective measures and learning's for future development • Brand AnM budget management and financial reporting Требования: • 5-7 years experience in FMCG marketing • Product development experience: concept writing; consumer insights analysis; • Strong communication skills; ability to efficiently operate and achieve results thru teamwork • Good analytical skills; high accuracy; ability to work with big amount of data • Excellent time and project management skills; ability to prioritise tasks and engage other people to meet deadlines; • High passion to brand building and marketing, constant search for new techniques/technologies to make work more efficient • Good knowledge of advertising/deesign/cultural trends; • Strong motivation to learn and gain marketing and beverage category expertise; • English: written and verbal no less than upper-intermediate; • Advanced MS Power Point; Excel skills; Photoshop/Illustrator (would be an advantage)
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